Armenian bookmaker TotoGaming has embarked on a technique of introducing considerable improvements to the omni-channel operations, specifically in its provision of 사다리타기. In the last two decades TotoGaming has developed among the largest networks of retail operation in the region, with the company making great progress through its aim to provide customers with the best the market is offering. This consists of both enhanced web and mobile presence.
TotoGaming Board Chairman Suren Khachatryan explained that the company puts an excellent emphasis on a method of multiplying the quantity of live events and the number of live markets per event, since it attempts to satisfy growing demands of consumers for quick and reliable information.
“Quite recently we have significantly increased our in-play betting offerings,” he explained. “We have a clear look at the bright way forward for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings both in number and quality.”
Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the organization to offer around 50,000 live-stream events to customers each year. “Due to good quality products of our providers, we anticipate over 30% increase of in-play betting,” he added.
TotoGaming increased its in-play coverage in Q3 to 18,000 matches each month and aims for more than 20,000 per month at the end of the season. Khachatryan believes the next step in broadening the collaboration with its providers will move the business to some more impressive range in the current, user-friendly gaming and sports betting world.
This coming year the business released the mobile version of their Online Sportsbook, which include all video-streaming materials and products from the leading content providers.
Already during the first few weeks of their release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.
Khachatryan commented: “We want to follow-up with new trends in modern gaming and sports betting developments by implementing a lot more innovative technologies and features, basing our services on official data methods to provide our customers with fast and accurate data.”
TotoGaming also places a lot of focus on customer support and offers online 24/7 support services to maintain that goal. It offers also taken a ‘special approach’ to the customer experience through making its ui comfortable and alluring to the end user, and all of this within the company’s adherence towards the principles in the responsible gaming.
TotoGaming’s partners have got all been keen to show their support for your bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are obviously thrilled to ensure TotoGaming as a new partner to the premium streaming service. The collaboration will bring some of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We expect ioyqow expanding our relationship with TotoGaming in the future years as they take sports betting to a higher-level in Armenia.”
Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has become an integral part of every sportsbook so we are looking towards jointly develop the most effective product for TotoGaming’s customers. Our company is very happy to welcome TotoGaming amongst our clients and therefore are getting excited about an extended and reliable cooperation.”
John Harlow, Head of Sales-Betting for Perform Group, said: “It is a great pleasure to supply TotoGaming with our Watch&Bet content, and i also anticipate forming a lengthy lasting partnership along with them.”
Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to have won TotoGaming as being a new partner. It’s our aspiration to supply our partners with everything else required to run the most entertaining and informative offering in the sports betting.