Subdomains are effectively the same as domains but with another dot, as an example should your domain was plasticsurgery.com, a subdomain could be my.plasticsurgery.com or your.plasticsurgery.com. They can lengthen your domain name significantly, and make it more difficult to consider, but the great thing is with the majority of the lower-cost hosting services you could have as many as you want!
But do you actually need them? Could using endless subdomains beneficially impact the rankings of the main domain? Subdomains really came into being to help large websites organize themselves. Should you look closely at a huge site, you will probably find a subdomain prefix. This is because when building thousands of pages, subdirectory names can get too much time or simply start looking very similar that it must be tough to differentiate between them easily.
You own as numerous subdomains of the original website name as you want, but that doesn’t mean you can replicate your main site across hundreds of subdomains, it will not improve your main site’s ranking or place in the SERPs (Search Engine Results Pages), in reality search engines like google will discover the duplicate content and probably penalize you for all the replicated subdomains you may have created.
If you plan to construct out a massive website, subdomains certainly are a very helpful organizational tool if you can plan the structure of your own site well. For example you could have: marketing.yourdomain.com, sales.yourdomain.com, customerservice.yourdomain.com, but for almost all ordinary internet marketers this is completely unnecessary.
For a large corporation this delineation of departments may be very useful when numerous workers are adding articles and knowledge to a site – there is certainly always a possibility that the subdirectory might need to be utilised by two entirely separate departments and result in a problem. For example you might have: sales.mydomain.com/how-to-license-your-product and customerservice.yourdomain.com/how-to-license-your-product – two entirely different articles authored by two separate departments.
Should you be starting a web site for any rapidly growing company, then then you already have planned the hierarchy of your own domain using a professional company building your web site.
The guidelines of SEO (Search Engine Optimisation) still apply equally to domains and subdomains. Search engines like google will treat each as a separate entity, if your main site has a high PR, it does not mean that your subdomains will have the same page rank, even though you can link the key domain for the subdomains manually and the other way around, you simply will not be penalized for the.
A bit of time ago web developers saw a loophole within the major search engines ranking system plus they would deceive the major search engines into thinking that a site was much bigger than it actually was by using duplicate or only slightly different content as well as the same keywords within subdomains. The lid was placed on that practice in the past for obvious reasons. Many sites were ixlazr top ranking for keywords but they were without substance to support that ranking.
In case you have a big niche which will be covering many subjects, let’s say motorcycles, and also you wanted to possess a separate subdomain for every type of motorcycle – it could be smart to use subdomains for each brand, rather than purchasing dozens of different domains for each and every form of motorcycle. You will save money and you also won’t will need to go with the laborious procedure of finding a good domain for each and every category. You can also link internally to relevant information, making it a lot easier for a visitor, and it’s helpful to you because that visitor is staying on your site.
So the use of subdomains really comes down to what size you would like your site to be, and exactly how many topics it will cover.